Today marks the release of DIARY OF A WIMPY KID: THE LAST STRAW the third book in a proposed 5-7 book series. It has been in the works for over a year and finally it is here for the world to see. Jeff really begins to hit his stride with this latest installment. Over the past year we have work together to build and maintain the Wimpy Kid brand from Stickers, Tattoos, Multiple book displays, Advertisements, Standees, Variant covers, Gift cards and much more. So today we celebrate and look forward to the next book and beyond!

The image show Jeff's own journal and his process of coming up with new ideas.

Today and Tomorrows release events include

January 13, 7:00 p.m.

Barnes and Noble, 91 Old Country Road, Carle Place, Long Island, New York

January 14, 4:00 p.m.

R J Julia Booksellers, held at the Scranton Memorial Library

801 Boston Post Road Madison, Connecticut



Newest 'Wimpy Kid' Out Today
Abrams is releasing Diary of a Wimpy Kid: The Last Straw today and has announced a 1 million-copy first printing. Our reviewer says the third volume in the series will be a sure-fire hit.

Diary of a Wimpy Kid: The Last Straw
Jeff Kinney. Abrams/Amulet, $12.95 (224p) ISBN 978-0-8109-7068-7 The third book in this genre-busting series is certain to enlarge Kinney’s presence on the bestseller lists, where the previous titles have taken up residence for the past two years. Kinney’s spot-on humor and winning formula of deadpan text set against cartoons are back in full force. This time, Greg starts off on New Year’s Day (he resolves to “help other people improve,” telling his mother, “I think you should work on chewing your potato chips more quietly”) and ends with summer vacation. As he fends off his father’s attempts to make him more of a man (the threat of military school looms), Greg’s hapless adventures include handing out anonymous valentines expressing his true feelings (“Dear James, You smell”), attempting to impress his classmate Holly and single-handedly wrecking his soccer team’s perfect season. Kinney allows himself some insider humor as well, with Greg noting the “racket” children’s book authors have going. “All you have to do is make up a character with a snappy name, and then make sure the character learns a lesson at the end of the book.” Greg, self-centered as ever, may be the exception proving that rule. Ages 8–12. (Jan.) .

The highly anticipated third book in the critically acclaimed and bestselling series takes the art of being wimpy to a whole new level.

Let’s face it: Greg Heffley will never change his wimpy ways. Somebody just needs to explain that to Greg’s father. You see, Frank Heffley actually thinks he can get his son to toughen up, and he enlists Greg in organized sports and other “manly” endeavors. Of course, Greg is able to easily sidestep his father’s efforts to change him. But when Greg’s dad threatens to send him to military academy, Greg realizes he has to shape up . . . or get shipped out.

Greg and his family and friends, who make the Diary of a Wimpy Kid books a must-read for middle school readers, are back and at their best in this hilarious new installment of the series, which is sure to please current fans while attracting new ones.

Check out the new website for Diary of a Wimpy Kid: