Hold on Tight, this Winter has Bite
USA TODAY, the #1 paper in the country with a 1.8 million circulation,
broke the news this morning that
DIARY OF A WIMPY KID: CABIN FEVER
the sixth book in the game-changing series by Jeff Kinney,
will go on sale November 15, 2011, with a 6-million copy first printing—the largest to date!
They are also the first to run the cover, which will be “ice blue.”
Please see the full press release attached and below. We expect all major daily trades to follow today and tomorrow.
FIRST PRINTING OF MORE THAN 6 MILLION COPIES OF
DIARY OF A WIMPY KID: CABIN FEVER,
BOOK 6 IN THE #1 BESTSELLING SERIES BY JEFF KINNEY,
FROM AMULET BOOKS
NATIONAL LAYDOWN IS TUESDAY, NOVEMBER 15, 2011
SUMMER “SNOWBALL” EVENTS WILL THRILL AND CHILL FANS
New York, NY, June 16, 2011—Amulet Books, an imprint of ABRAMS, revealed today in a major press announcement the title, first-printing quantity, and cover of the sixth Diary of a Wimpy Kid book. CABIN FEVER will have the largest first printing of any title in the series to date, with more than 6 million copies, making it the largest print publishing release of 2011 when it goes on sale Tuesday,
November 15. The cover color is ice blue, which complements the red, blue, green, yellow, and purple of the first five #1 bestselling books. Cabin Fever follows the sales and publicity momentum of the
March 2011 release of the #1 bestseller the Wimpy Kid Do-It-Yourself Book, a journal filled with interactive pages and space for readers to record their own stories. In Cabin Fever, the Heffley family is stuck indoors during a blizzard. But will they weather the storm?
“A very tough New England winter inspired me to snow the Heffley family in for the holidays,” said Jeff Kinney. “‘Cabin fever’ refers to the claustrophobia Greg feels, as well as the broader theme of the book. . . that you're trapped by the identity you create for yourself.”
Six summer “snowball” events will be announced in July. Featuring the oversized Wimpy Kid Snow Globe that premiered at BookExpo in New York in May, and much more, the events will thrill fans with treats and special book previews. The wide reach of the release of the title will continue in August as kits with branded materials are mailed to booksellers and librarians to help build awareness and excitement.
“This is clearly the most anticipated book of 2011, with the largest initial print run,” said Michael Jacobs, President and CEO of Abrams. Jeff Kinney’s millions of fans are eager with anticipation, and the release of Diary of a Wimpy Kid: Cabin Fever will be an elating experience for them. We’re thrilled to bring millions of kids—and their parents, caregivers, librarians, teachers, and friends—the book this fall, and believe that our laydown of Cabin Fever will help make this holiday season a great one for booksellers. Our pre-sales and marketing campaign over the next few months will help build that excitement and anticipation for our laydown of Jeff’s next number-one bestseller.”
Books in the core Wimpy Kid series by Jeff Kinney include Diary of a Wimpy Kid (2007), Diary of a Wimpy Kid: Rodrick Rules (2008), Diary of a Wimpy Kid: The Last Straw (2009), Diary of a Wimpy Kid: Dog Days (2009), and Diary of a Wimpy Kid: The Ugly Truth (2010). Jeff Kinney has also written and illustrated The Wimpy Kid Do-It-Yourself Book and The Wimpy Kid Movie Diary. The series is a fixture on the USA Today bestseller list (the first book in the series has remained in the top 150 for more than 200 weeks) and the Wall Street Journal and Publishers Weekly bestseller lists. It has also remained consistently in the top spots on the New York Times lists since publication of the first book in the series.
More than 50 million Diary of a Wimpy Kid books are in print in the United States and Canada. The books have been sold in more than 36 countries in 35 languages around the world. Published by Amulet Books, an imprint of ABRAMS, Kinney’s work has been widely praised for its ability to turn reluctant readers onto books. Jeff Kinney was named one of TIME magazine’s most influential people in the world. The first movie based on the books, Diary of a Wimpy Kid, grossed more than $75 million worldwide in box office sales, and the second movie, Diary of a Wimpy Kid: Rodrick Rules, was the #1 movie at the box office in its opening weekend in theaters. The book series won Nickelodeon Kids’ Choice Awards in 2010 and 2011, and Jeff Kinney was nominated for a Children’s Choice Book Award in 2009, 2010, and 2011. Books in the series have won numerous awards voted on by students and teachers in schools around the globe. In March 2011, the first-ever Wimpy Kid Island, Wimpy Wonderland, debuted on www.poptropica.com.
# # #
For more information, interviews, or images, please contact:
Jason M. Wells
Executive Director, Publicity and Marketing
Abrams Books for Young Readers/Amulet Books